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CRETA is born, an innovative project to promote sustainable mobility and reduce traffic emissions

The consortium of companies made up of the MÁSMOVIL Group, ABERTIS, CELLNEX, INDRA, OPUS RSE, VINCES and ALPHA SYLTEC INGENIERIA has launched CRETA, an innovative project to promote sustainable mobility and the reduction of emissions through 5G technology.
The objective of this initiative is to create and implement an active and dynamic management solution for transport and mobility based on the control of the real emissions of each vehicle and the optimization of traffic flow through different disruptive technologies, with the aim of reduce transport emissions and protect the environment.
The CRETA project is based on the integration of 3 different technologies; 5G, technology for remote measurement of traffic emissions, and advanced analytics and Artificial Intelligence, for optimal management of traffic mobility and air quality.

To achieve this goal, CRETA is based on the following pillars:

  1. Communications: creation of a 5G system capable of interconnecting data between different sensors, infrastructures, and vehicles in real time.
  2. Mobility: creation of a variable pricing system based on use and the external environmental consequences produced by each vehicle and even, according to the rate of emissions per passenger.
  3. Environmental: Monitoring of the reduction of the source of emissions (road traffic) with autonomous remote sensing systems connected to the 5G network.

The consortium formed for the project “Control of Mobility and Reduction of Traffic Emissions” (CRETA), has obtained an endowment of €2.7M financed by the European Union-NextGenerationEU within the framework of the Recovery Plan, Transformation and Resilience of the Ministry for Digital Transformation and Public Service(*) and the Recovery and Resilience Mechanism.
This Plan is part of the strategy to promote the deployment of 5G technology included in the Digital Spain 2026 agenda and in the Recovery, Transformation and Resilience Plan, and is aimed at carrying out experimental development projects for 5G applications and services that influence the digital transformation of key economic sectors for Spain.

“We are very happy that the Ministry for Digital Transformation and Public Service(*), through the Secretary of State for Telecommunications and Digital Infrastructures, has opted for the CRETA project to receive the first aid from the UNICO 5G Sector Plan that will allow us to achieve important sustainable development goals.
“With the support of 5G technology we will measure real vehicle emissions, and use advanced analytics and artificial intelligence to drive optimal traffic management and emissions reduction with the aim of improving air quality and to demonstrate the commitment of this consortium of leading companies to create a positive impact on society”,
said José Jiménez, Director of Innovation of the MASMOVIL Group and coordinator of the project.

Three pilot projects to demonstrate the favorable results of 5G technology


For the launch of this project, the CRETA partners are going to develop 3 pilots that will demonstrate the benefits of applying 5G technology to reduce traffic emissions in three strategic areas:

  • Management of urban mobility and low emission zones (ZBE). Demonstration of a global system for monitoring, analysis and intelligent management of urban mobility in Madrid and/or Alcobendas, which will test access control to ZBEs based on different parameters. Different sensors and systems for remote measurement of emissions, cameras and the 5G network are proposed to be implemented on the M30 in Madrid and at the accesses to Alcobendas, for advanced monitoring of road traffic and its real emissions.
  • Interurban mobility and access to cities. Through a pilot in Barcelona with the collaboration of the Barcelona City Council, Barcelona Metropolitan Area and the Generalitat of Catalonia. The ability to fairly price the circulation of vehicles will be demonstrated, taking into account their real and individual emissions, variably adjusting the access fee to the city.
  • Cross-border control and payment for pollution. By carrying out a pilot in Gipuzkoa (Irún) with the collaboration of the Gipuzkoa Provincial Council and the Basque Government, the capacities to discriminate against heavy vehicles based on their real emissions and activate alerts in real time if vehicles are detected will be demonstrated suspected of having been illegally manipulated.

Thanks to this project and the development of these three pilot projects, cities will have tools to improve air quality and protect the environment for the well-being of citizens. In addition, the road infrastructures will enjoy greater control of mobility that will allow an improvement in the fluidity of traffic and a reduction in accidents, among other advantages.

More information on this link

(*) In January 2024, the Ministry of Economic Affairs and Digital Transformation was designated as the Ministry of Digital Transformation and Public Function, a change that we include in this update of the press release.